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Andrea DeHart
Executive Creative Director
ARB USA
ARB is an Australian-born company specializing in aftermarket automotive parts for 4x4 enthusiasts. We partnered with ARB USA to develop campaign strategy and assets for new product launches.
01
ARB + Bronco colab
ARB had the unique opportunity to partner with the Ford Motor company during the development of the new Bronco. This strategic partnership allowed ARB to take their products to market in real time rather than retrofitting the new vehicle post-launch.
We developed a custom hybrid logo lockup, web assets, social campaign and email concepts.
02
ARB Overlanding interview
ARB regularly features stories centered around the overlanding enthusiasts who depend on their products. We had the opportunity to interview Ernesto and Taisa, capturing dynamic footage that highlights their off-roading adventures and journey along the way.
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